Ricardo Reyes portrait
Ricardo Reyes

I build websitesfor fine jewelers.

Fixed-price packages, 2 days to 7 weeks, no retainer required. Same operator who runs Giraux Fine Jewelry's online store (a $13M catalog with 2,900+ SKUs and 1,200+ bookings) ships yours. You own everything I ship: site, design, content, accounts. Walk away anytime.

2026 Founding Clients · 5 slots openFounding-rate cohort expires Sept 1, 2026

Packages

One-time project cost. Larger builds get a fixed quote on a 30-minute call. Each larger package includes everything in the smaller ones. Upgrade later and 100% of your original cost applies as credit toward the higher tier.

Most popular

Growth Engine

3 to 4 weeksScoped on the call

Foundation plus payments. Stop missing sales because the only checkout is your phone.

  • Everything in Foundation
  • Payments through PCI-compliant processors (Stripe, Square, or PayPal)
  • 10 anchor products set up to show in Google search and Shopping, or a calendar booking system
  • Deposits for custom work (percentage or fixed)

Does not include

  • Product photography
  • Inventory data entry beyond the 10 anchor SKUs
  • Paid ad setup
Platform · Shopify or Wix Business

Flagship

5 to 7 weeksScoped on the call

A fully custom storefront. No template ceiling, no recovery gaps.

  • Everything in Growth Engine
  • A storefront designed for your brand, not adapted from a template
  • 25+ products moved over with search-ready descriptions
  • Abandoned-cart emails that bring shoppers back (3-email sequence)
  • Page sections you can rearrange yourself, no developer needed

Does not include

  • Brand identity / logo design
  • Ongoing content production
  • Fully bespoke app-like builds (quoted separately)
Platform · Shopify 2.0

Foundation

$9502 to 3 weeks

Get found on Google. A 5-page site that shows up when locals search.

  • 5 pages: Home, About, Services, Gallery, Contact
  • Shows up on Google Maps and in jewelry searches with rich results
  • Looks right on every phone and tablet
  • Name, address, and phone consistent across Google, Yelp, and Facebook

Does not include

  • Copywriting
  • Product photography
  • Paid ad management
  • Ongoing edits after launch
Platform · Squarespace or Wix

Triage

$40048 hours

Site broken, stale, or non-functional? I fix it in two days and hand back keys plus documentation.

  • A plain-English report on what broke and why
  • The critical fix that gets your cart, checkout, or site back up
  • Fix live on your site same day, with a handoff note
  • One follow-up support window by email

Does not include

  • Design refresh
  • New pages
  • Migration work
Platform · Any (Shopify, Squarespace, Wix, custom)

Extra revisions or out-of-scope features get quoted before work starts.

Strategic add-ons

Mix and match with any package. These solve specific operational gaps most jewelry businesses face.

Folder structure: 19 client folders, 46 GB across 476,851 files
Content view: 1 .spin file and 120 diamond images inside a single product folder
Detail page: AB3069 spin viewer with public CDN link, MP4 export, rename, and move actions

Branded Media Library

$1,200

Your own image and video platform, at your own web address. No per-image fees, ever.

  • Branded UI with your logo and colors
  • Custom address like media.yourstore.com
  • Google login, locked to your team
  • Folder organization, search, and bulk operations
  • Hosts PDFs, images (PNG, JPG, WebP), and video (MP4, MOV)
  • Two-way .spin conversion: turn any video into a 360° interactive viewer, or unwind it back to video
  • Drop-in links for your website, RapNet, or anywhere else

Running at Giraux Fine Jewelry today: 476,000+ files across 19 folders, 46 GB of media on one branded subdomain. Cut page weight 97% and saves ~$1,440/yr versus the previous image host.

Deliverable

Subdomain
media.yourstore.com
Sign-in
Google, your team only
Storage
Your own private cloud
Formats
PDF · JPG · PNG · WebP · MP4 · MOV
Spin
Video ↔ 360° viewer

Local Dominance SEO

$750

Your Google profile tuned, visit tracking set up, 40+ local directory listings, and a plan for steady new reviews.

Domain & Email Infrastructure

$250

Your domain moved safely, plus professional email at your own name that actually lands in inboxes.

Virtual Inventory Feed (RapNet)

On request

Your RapNet or Polygon diamond inventory live on your site: real-time feed, 4C filtering, memo workflows.

Process

01

Discovery & Strategy

Week 1

Business audit, competitor analysis, keyword research, sitemap. We align on goals before the work starts.

02

Design & Development

Weeks 2 to 4

Wireframes, mockups, two rounds of revision. You see the site before it goes live.

03

Content & Integration

Weeks 3 to 5

Product uploads, payments, search visibility, email automation. The plumbing comes together.

04

Launch & Optimization

Weeks 5 to 7

Tested on every device, indexed on Google, tracking verified. 30-day post-launch check-in with a performance report.

Receipts

Giraux Fine Jewelry. 49-year-old San Francisco merchant. I run their entire online store end-to-end. Same playbook, same depth, applied to your project.

1,200+
Bookings driven
+58%
Booking growth YoY
2,900+
SKUs run
$13M+
Catalog managed
63.5K
Times shown on Google
2,240
Clicks from Google
3.5%
Search click-through
97%
Page weight cut

Product pages that weighed ~80 MB now load at ~2.5 MB. Retiring the old image host saves ~$1,440 a year. The Google numbers cover the trailing 16 months.

Start free

Not ready for a call? Start with one of these. Both are free, and neither puts you on a sales list.

Free site audit · 48-hour turnaround

What does your site weigh?

Drop your storefront address. I send back a one-page report on what slows your site down and the two fixes that would move the most. No upsell.

Get the free audit

Free download

The Jewelry Business Website Checklist

12 yes-or-no checks every jewelry website should pass. Find what's missing in 20 minutes.

Get the checklist

Ongoing support

Both plans are month-to-month. No long-term contracts. Cancel with 30 days written notice.

Standard Maintenance

$125/mo

You manage content. I keep it running.

  • Domain, hosting, security, and email kept healthy
  • Monthly security patches
  • 1 hr/month content updates

Active Management

$385/mo

Text me a photo, I handle the rest.

  • Full Standard scope
  • Product uploads and catalog management
  • Monthly email campaign
  • Monthly report on traffic and sales
  • 24-hour priority response

Founding Client pricing applies to your initial project. Maintenance and future projects priced at standard rates.

Not sure which package?

Book a 30-minute call. We'll talk through your business, I'll look at your current site, and we'll figure out which package fits.

You own everything I ship · NDA on request · SF-based