RICARDOREYES
Shopify Plus Operator & Technical Lead · San Francisco
// About
I run Shopify Plus end-to-end for Giraux Fine Jewelry: a 2,900+ SKU luxury merchant with $13M+ in active catalog retail value under management. I own the custom Liquid theme, Klaviyo flows, GA4/GTM analytics, and a SimplyBook booking system that's driven 1,200+ appointments and grown monthly volume +58% YoY since I took over the storefront.
Beyond Giraux, I operate Digital District Partners (a solo Shopify implementation studio for fine jewelers, based at 888 Brannan Street) and develop side projects including RepuFlow AI (a Shopify App for merchant reputation management) and Signet (an AI compliance proxy at trysignet.dev).
Based in San Francisco. USF Business Analytics, graduating Dec 2026. Open to senior e-commerce operator roles, ecosystem-SaaS implementation work, and Shopify Plus agency partnerships.
// 01 · Featured Project
Shopify Plus · Luxury Jewelry · End-to-End Operator
Run Shopify Plus end-to-end for a 49-year-old San Francisco jeweler: custom Liquid theme, Klaviyo flows, GA4/GTM instrumented from scratch (11K+ active users, product-level attribution), 2,900+ SKU multi-variant catalog, 360° spin viewer wired to a custom CDN, metafield-driven GIA cert embeds, and a 5-step SimplyBook appointment flow that's driven 1,200+ bookings and grown monthly volume +58% YoY since takeover.
// 02 · Featured Project
Branded Media Library
Cloudflare Workers · DAM and CDN · 2 Domains, 1 Worker
Production CDN and digital asset manager I stood up for Giraux Fine Jewelry. One Cloudflare Worker, two domains: media.giraux.com is the Cloudflare-Access-gated admin browser (drag-drop upload, multipart over 90 MB, soft-delete trash, search, bulk ops, in-browser PDF and video preview); cdn.giraux.com is the public hotlink CDN embedded in RapNet listings, client sites, and Shopify. Zero framework: all UI is server-rendered template literals with inline scripts.
// 03 · Featured Project
Shopify App · Merchant Reputation Management
Shopify App for merchant reputation management. OAuth flow, review aggregation, and automated response workflows. A Shopify ecosystem play supporting agency clients running review-driven CRO.
// 04 · Featured Project
AI Compliance Infrastructure
HTTP proxy that scans, tokenizes, and logs PII in AI API traffic. HMAC-SHA256 tokenization, EU AI Act Article 11 and GDPR Article 30 compliance documentation. Deployed on Fly.io edge infrastructure.
// Availability
Let's talk.
Open to senior e-commerce operator roles and Shopify ecosystem work.