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Ricardo Reyes

RICARDOREYES

Shopify Plus Operator & Technical Lead · San Francisco

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Ricardo Reyes, Shopify Plus Operator and Technical Lead based in San Francisco
Ricardo ReyesShopify Plus Operator & Technical LeadSan Francisco, CA

I run Shopify Plus end-to-end for Giraux Fine Jewelry: a 2,900+ SKU luxury merchant with $13M+ in active catalog retail value under management. I own the custom Liquid theme, Klaviyo flows, GA4/GTM analytics, and a SimplyBook booking system that's driven 1,200+ appointments and grown monthly volume +58% YoY since I took over the storefront.

Beyond Giraux, I founded and run Digital District Partners (digitaldistrictpartners.com), the studio where my agency work for fine jewelers lives, and develop side projects including Signet (an AI compliance proxy at trysignet.dev).

Based in San Francisco. USF Business Analytics, graduating Dec 2026. Open to senior e-commerce operator roles, ecosystem-SaaS implementation work, and Shopify Plus agency partnerships.

Shopify Plus · Luxury Jewelry · End-to-End Operator

2,900+
SKUs
$13M+
Catalog
1,200+
Bookings
+58%
YoY Booking Growth

Run Shopify Plus end-to-end for a 49-year-old San Francisco jeweler: custom Liquid theme, Klaviyo flows, GA4/GTM instrumented from scratch (11K+ active users, product-level attribution), 2,900+ SKU multi-variant catalog, 360° spin viewer wired to a custom CDN, metafield-driven GIA cert embeds, and a 5-step SimplyBook appointment flow that's driven 1,200+ bookings and grown monthly volume +58% YoY since takeover.

ShopifyLiquidJavaScriptSimplyBookGA4KlaviyoMetafields

Cloudflare Workers · DAM and CDN · 2 Domains, 1 Worker

90 MB+
Multipart Uploads
476K+
Files Served
46 GB
Media Hosted
97%
Page Weight Cut

Production CDN and digital asset manager I stood up for Giraux Fine Jewelry. One Cloudflare Worker, two domains: media.giraux.com is the Cloudflare-Access-gated admin browser (drag-drop upload, multipart over 90 MB, soft-delete trash, search, bulk ops, in-browser PDF and video preview); cdn.giraux.com is the public hotlink CDN embedded in RapNet listings, client sites, and Shopify. Zero framework: all UI is server-rendered template literals with inline scripts.

Cloudflare WorkersR2TypeScriptcf.imageCloudflare AccessSpin ViewerPDF.js

AI Compliance Infrastructure

HTTP proxy that scans, tokenizes, and logs PII in AI API traffic. HMAC-SHA256 tokenization, EU AI Act Article 11 and GDPR Article 30 compliance documentation. Deployed on Fly.io edge infrastructure.

HonoFly.ioHMAC-SHA256HTTP Proxy
  • Shopify Plus
  • Liquid
  • TypeScript
  • JavaScript
  • Klaviyo
  • GA4
  • GTM
  • Cloudflare R2
  • Cloudflare Workers
  • SimplyBook
  • OAuth 2.0
  • Polaris
  • App Bridge
  • Next.js
  • PostgreSQL
  • Hono
  • Fly.io
  • Stripe
  • HMAC-SHA256
  • CRO