Ricardo Reyes

Ricardo Reyes

Product development & data analytics

hello@ricardoreyes.devlinkedin.com/in/ricardoreyesiigithub.com/ricardodreyesSan Francisco, CA (open to relocation)

General resume PDF

Uber strategic finance resume PDF · Related financial models

Skills

Product
Prioritization, business cases, experiment design, pricing, user feedback, stakeholder communication
Data & analytics
SQL (PostgreSQL, DuckDB, SQLite), Python (pandas, scikit-learn), R, dbt-core, dimensional modeling, Tableau, Excel, GA4, GTM, PostHog; Snowflake (coursework)
Build & AI
TypeScript, React, Next.js, Shopify Liquid, Cloudflare Workers/R2, REST/Webhooks, Git; Claude Code and Cursor with custom agents, skills, and hooks

Experience

Giraux Fine Jewelry

Apr 2025 to Present

Technical Lead & E-commerce Manager · San Francisco, CA

  • Own e-commerce and technology for a 770+ product jeweler with $13M+ in catalog retail value. Work with two owners and a store team of 10+ on priorities.
  • Built a Cloudflare media platform ahead of a vendor upgrade. Four Cloudflare invoices issued July to October 2026 averaged 93% below the planned $89/month price, excluding development and maintenance. Migrated 476,851 files and reduced spin-viewer page weight 97%.
  • Built the SimplyBook.me booking integration supporting 1,200+ appointments and 59% year-over-year growth in monthly bookings.
  • Built a rerunnable Python ETL pipeline for 849 products and 859 variants from NetSuite to Shopify, with validation of 9,489 image URLs.
  • Reworked bulk editing around staff feedback. Documented 111 shipped items over 13 weeks for the owners; the media platform is used daily.

Digital District Partners

Dec 2025 to Present

Founder & Principal · San Francisco, CA

  • Founded a solo Shopify implementation studio for fine jewelers with four productized build tiers plus flat monthly care retainers.

Education

University of San Francisco, School of Management

Expected December 2026

B.S. in Business Administration, Business Analytics

Coursework: SQL and database design, business statistics, data visualization, data mining, machine learning.

Selected projects

gtm-warehouse Open source, MIT

Built a dbt-core/DuckDB warehouse with SCD Type 2 lead history, incremental reply processing, and 3 reporting marts. Passed 76 data tests; consecutive runs matched by row count and content hash.

Technology cost and R&D forecasting Independent analysis, AI-assisted

SQL invoice reconciliation and an editable Google Sheets cost model with maintenance break-even and capacity checks. Companion Uber R&D forecast reconciles six quarters of public filings with separate stock-compensation assumptions.

aidep Open source, MIT

Finds deprecated OpenAI, Anthropic, and Google models, opens migration PRs, and re-runs repo prompts against old and new models to check migrations. TypeScript, GitHub App; 190 tests.