// Resume
Ricardo Reyes
Shopify Plus Operator & Technical Lead
// 01 · Summary
Shopify Plus operator and technical lead running end-to-end e-commerce for a 2,900+ SKU luxury jewelry brand with $13M+ in active Shopify catalog retail value under management. Own the custom Liquid theme, Klaviyo flows, and a SimplyBook booking system that has driven 1,200+ appointments and grown monthly volume 58% YoY since I took over the storefront. Business Analytics degree (USF, 2026) backing the GA4/GTM analytics and CRO work.
// 02 · Skills
- Shopify & Storefront
- Liquid theme development, custom sections and metafields, Shopify Storefront API, CSV/metafield pipelines, multi-variant catalogs (2,900+ SKUs)
- E-commerce Stack
- Klaviyo (flows, segmentation, transactional), GA4, Google Tag Manager, SimplyBook.me, Cloudflare R2 CDN
- Integrations
- Stripe, OAuth 2.0, REST/Webhooks, Resend (transactional + outbound email infrastructure), n8n workflow automation, cron/scheduled jobs
- Web Development
- React, Next.js, TypeScript, Node.js, PostgreSQL, Tailwind CSS, Vercel
- Tools
- Git/GitHub, Shopify CLI, Lighthouse, Web Vitals, Shopify Theme Check, Cursor, Claude Code
// 03 · Experience
Apr 2025 – Present · San Francisco, CA
Technical Lead & E-commerce Manager · Giraux Fine Jewelry
- Run Shopify Plus operations end-to-end for a 2,900+ SKU luxury jewelry merchant: Liquid theme, Klaviyo, GA4/GTM, and customer-facing booking infrastructure. Sole IT and e-commerce operator.
- Shipped custom SimplyBook.me booking integration that has driven 1,200+ appointments and grown monthly booking volume from 58 to 92 (+58% YoY) since taking over the storefront.
- Stood up GA4 and GTM from scratch at takeover; instrumented 11,036 active users and 68,343 events with product-level attribution (booking_complete, view_item, add_to_cart) feeding paid social and SEO optimization.
- Architected CSV/metafield import pipelines for diamond, gemstone, and engagement ring catalogs across the 2,900+ SKU storefront, with certificate URL handling, image mapping, and namespaced custom/gemstone metafields.
- Grew organic search visibility ~3x via storefront IA, structured-data, and metafield work; 63.5K impressions and 2,240 clicks at 3.5% CTR over the trailing 16 months in Search Console.
- Migrated media library off a paid CDN to a self-hosted Cloudflare Workers + R2 stack (476,851 files, 46 GB) with a custom throttled migration proxy that paced requests within CDN rate limits; cut spin-viewer page weight 79.6 MB to 2.5 MB (97%) via pre-generated WebP variants, shipped a production TypeScript Worker (multipart uploads, 360° viewer, Cloudflare Access auth) serving revenue-critical RapNet iframe embeds, $1,440/yr saved.
Dec 2025 – Present · San Francisco, CA
Founder & Principal · Digital District Partners
- Operate solo Shopify implementation studio for jewelry merchants; productized service tiers (Foundation $1,200 / Growth $2,800 / Flagship $4,500) plus maintenance retainers.
- Recovered Raffi's storefront from a non-functional state in under 24 hours, restoring full e-commerce operations same-day.
- Built and operate an automated lead-generation engine (Node.js cron, Vercel, Postgres, Resend): multi-market prospect discovery, automated storefront audits with page-weight scoring, conditionally personalized outreach drafting, and CAN-SPAM suppression; 330+ prospects sourced and 70+ sites audited across 6 metros.
Jan 2026 – Apr 2026 · Remote
Sales & Growth (Part-Time) · PromptShop (now Meuze, VC-backed)
- Drove full-cycle B2B outbound and early merchant qualification at a VC-backed Shopify-adjacent AI marketplace targeting US SMB DTC and apparel brands: ICP definition, list building, sequences, cold calls, and pipeline handoff.
- Operated stack of Clay, Instantly, Smartlead, Apollo, Hunter, and Aimfox for prospecting and enrichment; managed lead deduplication, contact verification, and segmentation across 1,000+ Shopify brand prospects.
- Built and ran multi-channel email + LinkedIn sequences with measured reply tracking; coordinated qualified-lead handoff to founder for closing.
// 04 · Education
University of San Francisco
Bachelor of Science in Business Analytics · Expected Dec 2026 · GPA: 3.5
// 05 · Selected Projects
AI compliance proxy targeting EU AI Act enforcement; PII scanning, HMAC tokenization, DKIM/SPF/DMARC. Hono on Fly.io.