Ricardo Reyes

Technical Lead & E-commerce Manager · San Francisco, CA

• Run Shopify operations end-to-end for a 770+ product luxury jewelry merchant: Liquid theme, Klaviyo, GA4/GTM, and customer-facing booking infrastructure. Sole IT and e-commerce operator.
• Shipped custom SimplyBook.me booking integration that has driven 1,200+ appointments and grown monthly booking volume from 58 to 92 (+58% YoY) since taking over the storefront.
• Stood up GA4 and GTM from scratch at takeover; instrumented 11,036 active users and 68,343 events with product-level attribution (booking_complete, view_item, add_to_cart) feeding paid social and SEO optimization.
• Architected CSV/metafield import pipelines for diamond, gemstone, and engagement ring catalogs across the storefront, with certificate URL handling, image mapping, and namespaced custom/gemstone metafields.
• Grew organic search visibility ~3x via storefront IA, structured-data, and metafield work; 63.5K impressions and 2,240 clicks at 3.5% CTR over the trailing 16 months in Search Console.
• Migrated media library off a paid CDN to a self-hosted Cloudflare Workers + R2 stack (476,851 files, 46 GB) with a custom throttled migration proxy that paced requests within CDN rate limits; cut spin-viewer page weight 79.6 MB to 2.5 MB (97%) via pre-generated WebP variants, shipped a production TypeScript Worker (multipart uploads, 360° viewer, Cloudflare Access auth) serving revenue-critical RapNet iframe embeds, $1,440/yr saved.

Founder & Principal · San Francisco, CA

• Operate solo Shopify implementation studio for fine jewelers at digitaldistrictpartners.com; productized build tiers at founding rates (Triage $500 / Foundation $1,500 / Growth Engine $3,300 / Flagship $8,400) plus flat monthly care retainers.
• Recovered Raffi's storefront from a non-functional state in under 24 hours, restoring full e-commerce operations same-day.

Sales & Growth (Part-Time) · Remote

• Drove full-cycle B2B outbound and early merchant qualification at a VC-backed Shopify-adjacent AI marketplace targeting US SMB DTC and apparel brands: ICP definition, list building, sequences, cold calls, and pipeline handoff.
• Operated stack of Clay, Instantly, Smartlead, Apollo, Hunter, and Aimfox for prospecting and enrichment; managed lead deduplication, contact verification, and segmentation across 1,000+ Shopify brand prospects.
• Built and ran multi-channel email + LinkedIn sequences with measured reply tracking; coordinated qualified-lead handoff to founder for closing.

Client Operations (Law Firm Intern) · San Francisco, CA

• Ran client intake and scheduling operations across 1,000+ case files, serving as a first point of contact and owning the handoff from inquiry to opened matter.
• Standardized document and intake workflows into repeatable processes, cutting the manual coordination load on attorneys.