The Jewelry Business Website Checklist

§1 · Get found locally

• 01

  Is your Google Business Profile claimed, verified, and updated in the last 30 days?

• 02

  Does your homepage carry LocalBusiness + JewelryStore schema markup?

• 03

  Is your NAP (name, address, phone) identical across your site, Google, Yelp, and Facebook?

§2 · Look like the brand you are

• 04

  Is your product photography consistent across the catalog (same lighting, backdrop, scale)?

• 05

  Does your hero image load in under 1.5s on mobile?

• 06

  Do you have an About page with your story, location, and the face of the decision-maker?

§3 · Capture intent off-hours

• 07

  Can a customer book, request a quote, or pay a deposit without calling you?

• 08

  Are payment options visible above the fold on every product page?

• 09

  Is there an abandoned-cart email sequence wired up (3+ emails, branded HTML)?

§4 · Trust and conversion

• 10

  Are returns and shipping policies linked from every product page (not buried in the footer)?

• 11

  Do your top 25 products have unique SEO descriptions (not manufacturer copy)?

• 12

  Is there a review velocity strategy (timed post-purchase prompts to Google Reviews)?